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Search Engine Marketing is the process of putting your Web
site in front of the millions of people who are searching
for your products and services on the major search services.
And because potential customers are looking for you, rather
than you looking for them, it allows you to reach your target
market much more effectively than TV, radio or print - at
a lower cost per thousand.
Over 95 percent of Internet surfers use search engines and
directories to perform more than four billion searches per
month. According to the U.S government, these searches resulted
in online retail sales of $54.9 billion in 2003, an increase
of 26.2 percent over 2002. The Financial Times, citing recent
figures from Interactive Media Retail Group, estimates that
by the year 2009, 25 percent of all retail sales will occur
over the Internet.
If your company's Web site is found
on the major search engines and directories for keyword searches
related to your products and services, you can reap the benefits
of this e-commerce revolution.
But no longer can you expect to gain high rankings for your
Web site on the major search engines with a few minor changes
to the html code of your Web pages. With billions of pages
now indexed by the major search services and millions of pages
competing for the top 30 positions on each engine, Search
Engine Marketing has become an extremely competitive knowledge-based
business that now includes not only Web site optimization,
but also pay-per-click keyword purchasing, paid search inclusions
and linking strategies.
The real cost of any Search Engine Marketing campaign is
essentially determined by the level of sophistication shown
by your online competition, with regards to their Search Engine
Marketing strategy. You simply have to go them one step better.
This requires specialized knowledge, competitive research
and an in-depth understanding of all the current major search
services required to blanket the market with your products
and services.
Search Engine Marketing services range in price from $1500
for a small business in a niche market, to hundreds of thousands
of dollars a year for large international insurance companies,
real estate firms and e-commerce providers wanting to dominate
their markets globally.
Our Certified Web Positioning Specialists have over eight
years of Internet marketing and search engine experience that
includes solid references, and they are always current with
the latest algorithms, relationships and technologies required
to rank highly on the major search engines and directories
such as: AltaVista, AOL Web Search, Ask Jeeves, Teoma, FAST
(AllTheWeb), Google, Overture, HotBot, Inktomi, IWon, Lycos,
MSN, NetScape Search, Open Directory, Yahoo Directory, and
the Yahoo Index.
Web Wizards can work with you to develop and implement a
successful Search Engine Marketing strategy designed to take
market share away from your competition and provide a positive
ROI for your online business. Pricing begins at $1500 and
services available include but are not limited to:
- Benchmark and ongoing reports detailing your current
search engine rankings
- Research to determine the sophistication of your competition
- Research to discover your most popular and cost effective
keywords
- Research-based recommendations for a customized Search
Engine Marketing strategy
- Content development and Web site optimization
- Generic search engine and directory submissions
- Paid inclusion search engine submissions
- Paid and free directory submissions
- Pay-Per-Click recommendations, campaign setup, tracking
and management
- Strategic link development
- Return on investment tracking
To learn more about how Search Engine Marketing can help
your online marketing efforts and increase your bottom line,
please call (204) 989-5664 or e-mail seo@webwizmedia.com.
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